DESIGN TECHNIQUES FOR WINDOW DRESSING, CABEZAS FONTANILLA, CARMEN, BASTOS BOUBETA, ANA ISABEL, ISBN: 9788498392678

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CABEZAS FONTANILLA, CARMEN, BASTOS BOUBETA, ANA ISABEL

DESIGN TECHNIQUES FOR WINDOW DRESSING

978-84-9839-267-8 / 9788498392678

NO DISPONIBLE ACTUALMENTE

Autores:
CABEZAS FONTANILLA, CARMEN, BASTOS BOUBETA, ANA ISABEL
Editorial:
IDEAS PROPIAS EDITORIAL (IDEASPROPIAS)
Año:
2010
Lugar de edición:
VIGO
Colección:
< Genérica >
Materia:
Organización de mercados. Marketing. Ventas. Distr

Comentarios

A good professional window dresser must be innovative and creative, intuitive and resourceful, i.e., an artist with a technical and commercial base. They must also possess artistic, marketing and technical skills. Moreover, an excellent sense of colour and light and an ability to create scenic displays is also important. This e-book, published by Ideaspropias Editorial, is a practical guide to the techniques, methods, materials and procedures entailed in the art of window dressing. It also includes resources and real examples that will guide and facilitate your work when designing a shop window. The aim of this training material is give you the knowledge of how to develop the design of a window display, by applying window-dressing techniques based on previously-identified technical, marketing and aesthetic objectives. This e-book is a reference for all those wishing to design and assemble a window display.