DISTRIBUTION CHANNELS, LÓPEZ-QUESADA, AGUSTÍN, GUSÓ SIERRA, ANDRÉS, ISBN: 9788473568203

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LÓPEZ-QUESADA, AGUSTÍN, GUSÓ SIERRA, ANDRÉS

DISTRIBUTION CHANNELS

978-84-7356-820-3 / 9788473568203

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Autores:
LÓPEZ-QUESADA, AGUSTÍN, GUSÓ SIERRA, ANDRÉS
Editorial:
ESIC *Ž
Año:
2012
Lugar de edición:
POZUELO DE ALARCÓN
Colección:
CUADERNOS DE DOCUMENTACIÓN
Materia:
Organización de mercados. Marketing. Ventas. Distr

Comentarios

Trade Distribution is the link between manufacturing and consumption of services and goods. Its main role consists of delivering products to consumers for
their use, exploitation or destruction. Generally, majority of manufacturers use intermediaries. We certainly can say that we will be outsourcing the trading of our products or services.

We could define our Distribution Policy as follows: ?The meaningful and methodical way of establishing to whom to sell by delivering the product or service at the best quality possible, on time, in full and at the right place.?

An organisation can hardly set the product price without considering which trade channel we will be using to reach the final consumer. The number of third
parties involved in the distribution channel will be one of the key drivers to consider, as each of them will contribute to increasing the final product or service cost price. Trade margin will be determined by this kind of decisions.

INDEX
Introduction. Distribution as a key marketing tool
Trade channels
Strategic distribution development
Global channel profitability analysis
Information Systems, Communications and Monitoring for distribution channels
Distribution trends
GLOSARY
BIBLIOGRAPHY