BRANDS THAT DREAM, OLIVER CONTI, XAVIER, SERRA MASIP, ELISENDA, ISBN: 9788494239779

En algunas ocasiones las existencias pueden estar erróneas o no se lo podremos conseguir en el plazo señalado. Confiamos en su comprensión y le agradecemos la confianza depositada. Esperamos no defraudarle.

OLIVER CONTI, XAVIER, SERRA MASIP, ELISENDA

BRANDS THAT DREAM

978-84-942397-7-9 / 9788494239779

NO DISPONIBLE ACTUALMENTE

Autores:
OLIVER CONTI, XAVIER, SERRA MASIP, ELISENDA
Editorial:
LIBROS DE CABECERA, S.L. *
Año:
2014
Lugar de edición:
Barcelona
Colección:
< Genérica >
Materia:
Mercado.

Comentarios

IKEA, El Bulli, Apple, Bausch & Lomb, Coca-Cola... These are just a few of the brands that have "got it." Every company that really stands out has this "certain something" in common. That being said, talking about something that does not have a name is tantamount to allowing that it may not exist. For this reason, the authors have named it; they call it a dream. Today, a company can only truly stand out if it has a dream - a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand - as small as it may be - can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem. Through success stories that provide excellent opportunities for learning, the authors help us to uncover and communicate our dream and to share it with everyone who, in one way or another, comes into contact with our company.